Digital Strategy and Online Marketing Blog

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21
Jun

The Must Know on Landing Pages

 

Before you click away from this article, thinking you don’t want to hear someone else telling you about having to integrate another important component into your website, give this some thought: what if we told you that landing pages are the difference between all the money you spend on Google ads getting you nothing, and the ads allowing you to get leads for half or one-third the amount you spent? Yep, landing pages are the key to your success in online marketing, and the key to success in beating out your competition. Ready to learn more? Read on!  read more

 

 

Thursday, June 21, 2018
04
Jun

Why Small Businesses Need Local SEO

 

When it comes to excelling at SEO, it can seem like a full-time job to keep up with the changing algorithms of online platforms and the latest trends in digital marketing campaigns.  This is especially true when you are a small business, targeting a smaller market and with an inevitably smaller online presence.  And while it may be easy to assume that you don’t have much chance online amidst the bigger players, in reality, your chances of success online come from elevating your business in another area of SEO: local SEO. read more

 

 

Monday, June 04, 2018
09
Apr

Custom Website Design

 

Do you remember when the idea of having a website was foreign and mind-boggling, requiring hours of professional work to craft an outcome that was mediocre at best? Fast forward several years, where you can now find online templates and many pre-made websites which are easily and quickly turned into your website, marked with your branding and content. But new and easier, doesn’t necessarily mean better.  read more

 

 

Monday, April 09, 2018
29
Mar

The end of one Era, Start of a new

 

In some rather shocking news, Adobe announced this week that they will discontinue the service of Business Catalyst on 26th March 2020. read more

 

 

Thursday, March 29, 2018
12
Feb

The Importance of Websites that Convert Visitors to Customers

 

Working with an online marketing consultant will help your business make the transition from a site that draws high traffic to a site that pulls excellent conversion rates.  read more

 

 

Monday, February 12, 2018
29
Jan

Why Facebook Business Owners Need to Boost Posts

 

The land of digital marketing consultancy is defined by one over-arching attitude: what have you done for me lately? read more

 

 

Monday, January 29, 2018
05
Nov

Primary Market

 

New client PrimaryMarket.com.au has launched a fantastic new online business where people can trade illiquid assets. read more

 

 

Thursday, November 05, 2015
29
Apr

Mobile Responsive Design

 

Are you getting bombarded with emails about Google’s changes to rankings for mobile search? Even we are getting emails and LinkedIn offers to update our website (which has been optimised for mobile for 2 years now) which leaves me wondering about the the lead generation planning of those companies - but I digress. read more

 

 

Wednesday, April 29, 2015
05
Feb

Do what you’re good at (and use experts for the rest!)

 

There seems to be a theme amongst my clients this year. They are recognising they can’t be experts in every aspect of their business. As a result, they are outsourcing some tasks and using experts to help them gain control and grow their business. read more

 

 

Thursday, February 05, 2015
02
Feb

Be consistent and you’ll boost your sales!

 

Consistent CowsThere are dozens of ways to communicate with existing and potential customers – online, offline and in person. This makes it extremely difficult to ensure you are delivering a consistent message across all touch points. And yet, consistency is the key to developing trust in your business. You need to earn the trust of your target market before your sales will really start to flourish and repeat customers become your norm. read more

 

 

Monday, February 02, 2015